Multiple reports are coming from Italy about the highly-rated Serbian striker Dusan Vlahovic. It is reported that the Italian giants have reached an agreement with the player, and he will move to Turin before the winter transfer window closes.

Juventus have agreed to sign the Fiorentina striker Dusan Vlahovic in a deal worth 75 million euros. The deal would be the most expensive of the January transfer window so far, with Serie A’s joint-top scorer Vlahovic set to earn a reported 7 million euros per year in Turin.

On Monday night, Fiorentina sporting director Daniele Prade said on Italian television that the club’s “doors were open” for offers but set a price tag of 70 million euros. Prade response: “He has a significant valuation, above 70 million euros, with no players in exchange or payments spread over the years. We received some very substantial offers, but we never got a response from his representatives.”

“Our doors are open. I say this because we want to understand what he wants and what his agents want. We are also open to sitting down again to discuss a contract renewal. We are a club with an annual turnover of 75 million euros per year, so we cannot lose Dusan for nothing.”

The Serbian, who joined the Florence club in July 2018, was named Best Young Player in Serie A last season after scoring 21 league goals.
If Juventus can come up with an agreement with Fiorentina this week, they can have a big smile because they had massive competition from the top European clubs, especially Arsenal.

While it has been reported that Arsenal was willing to pay Fiorentina 75 million euros for Vlahovic, the player himself was not keen on a move to the Emirates Stadium and preferred to remain in Italy, with Juventus at the top of his wish list in terms of his next club.

Vlahovic’s departure seemed inevitable after Fiorentina owner Rocco Commisso announced in October last year that the striker had turned down offers of an extension to his deal, which was set to expire in June 2023.

This deal will be a relief for Massimiliano Allegri after Federico Chiesa was injured, and his return date is unknown. Probably, he will lose the remaining part of the season. Vlahovic experience in Serie A is the icing on the cake for the Old Lady. He will not require much time to adapt to the environment in Turin.

This transfer deal will also restart some of those rumours that were in the previous weeks. The Juventus striker Alvaro Morata, on loan from Atletico Madrid, hopes Vlahovic’s arrival will enable him to join Barcelona.

Fiorentina has already found the replacement. They want to sign the Brazilian striker Arthur Cabral from Basel and have submitted an opening bid of 14 million euros plus 2 million in add-ons.